André Bakken Marthinsen
Partner
SaaS companies need to balance growth, customer loyalty, profitability and compliance, while managing reporting requirements to owners, intense competition and rapid technological shifts. Good financial management provides better control, faster decision-making and increased attractiveness to investors.
SaaS companies face a number of challenges both strategically and operationally, including
For SaaS companies, an accounting system that handles subscription models, recurring revenue and MRR/ARR calculations is essential. We provide efficient bookkeeping, automated processes and ongoing reporting that gives you real-time insight.
We help you connect your CRM system (e.g. HubSpot, Salesforce or Pipedrive) with your financial system. This allows you to follow the customer journey from lead to revenue and get accurate reporting on sales forecasts, churn and customer growth.
SaaS companies often have large investments in development and marketing before revenues scale. We provide advice that ensures a good overview of cost levels and liquidity, so that the company can balance growth ambitions with healthy operations.
We assist in defining and following up key figures such as MRR, ARR, LTV, CAC, churn rate and burn rate. In addition, we create customized dashboards and reports that give the board, investors and management a clear picture of developments.
We take care of payroll routines and ensure the correct handling of option programs, bonuses and variable remuneration - typical arrangements in SaaS companies. In addition, we can provide HR advice on growth, recruitment and scaling strategies.
Many SaaS companies are engaged in innovation and development that qualify for Skattefunn. We help with applications, documentation and follow-up, as well as identifying relevant public and private grant schemes that can help finance growth.
At Aider, we work closely with SaaS companies in various stages of growth, and know how demanding it can be to keep track of both recurring revenue models, churn and use of capital while growing rapidly.
Our experience means that we can provide more than just accounting - we provide insight, advice and the tools needed to make the right decisions in a fast-moving industry!
Partner
Financial advice to businesses
If you're experiencing company growth, it's easy to encounter challenges that over time can develop into critical situations where you lose control.
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