Pitch Event, growing with Aider by their side

In the fall of 2017, Pitch Event was a small startup. With strong support from Aider, the company has built its capabilities and now competes with the largest agencies for major brands. Aider’s pace and commitment ensure that Pitch Event can maintain its upward trajectory while keeping its clients front and center.

Growing further with Aider in the background

When Petter Henriksen founded Pitch Event in autumn 2017, together with co-founder Pål Hoelseth, two things were crucial: building a client portfolio to secure revenue and establishing a solid structure with an efficient financial system and high accounting expertise.

“It was the quality of service that made the difference when choosing an accounting firm,” says Henriksen. “We contacted 3–4 different firms, but only Aider approached us with excellent service and genuine interest. There was no doubt who we should choose,” he adds.

Henriksen and Hoelseth focus on their clients and delivering successful projects. Aider handles the company’s cloud-based accounting. As a forward-looking company, Pitch Event values digitalization and efficiency—qualities reflected in Aider’s expertise.

We have grown quickly, and thanks to Aider’s pace, knowledge, and follow-up, we can fully concentrate on our clients.

Delivering an Event Is a Complex Process

- We have worked extensively with both internal and external corporate events. What we see today is that events have become an important arena for companies to build understanding and engagement around their own brand. Bringing people together in one place for a full day is very valuable, and it plays a key role in business development for many companies,” says Henriksen.

There is a growing awareness that it is the people within the company who embody the brand. They are the ones interacting with clients, creating digital solutions, and driving business growth. Therefore, they must also understand and take ownership of the brand.

When Pitch Event supports a company with an event, the work begins long before the actual day.

Preparation involves communicating clear concepts and brand strategies, creating thorough plans, building engagement, and establishing a clear communication plan. We work closely with companies on both operations and strategy well in advance of an event,” explains Henriksen.

Of course, it was important for us to find a partner we feel comfortable with. Aider shares our values, and we know and respect each other. For us, there was simply no other option.”

Engagement and Follow-Up

According to Henriksen, Aider is a highly competent, proactive, and well-structured company with in-depth knowledge of Pitch Event. This enables close and personalized follow-up.

“They are extremely flexible and skilled, and we maintain an ongoing, strong collaboration. We receive consistent follow-up and are kept informed at every stage. Just today, I’ve had two phone calls and five emails with them,” says Henriksen.

Since Aider’s employees are committed to attending courses and staying updated on both current and emerging matters, clients feel confident that their expertise is always up to dat

Digitalization and Efficiency

Pitch Event uses PowerOffice GO as its accounting system and places a strong emphasis on digitalization, efficiency, accessibility, user-friendliness, and cost-effectiveness. They consider PowerOffice GO to be the most user-friendly system they have used, and with Aider on their team, they are able to work smartly both internally and externally with clients.

“One of the reasons we were able to grow our business so quickly, and can now operate with complete confidence, is Aider. They serve as both accountant, advisor, and an incredibly important support partner,” says Henriksen.

Aider, together with the best digital tools, represents an invaluable resource and readily available expertise for Pitch Event.

“Aider is and will continue to be a crucial part of our system structure,” concludes Petter.